MEDIA FILE

Technical Content. Reader Friendly

20
19

Plumbing • Hydronics • Heating
IAQ • Refrigeration • AC

READER PROFILE

Canada’s Largest Publication: 22,280 Subscribers

Check out why we’re the #1 magazine in the Canadian market. Click here for our latest AAM circulation audit.

COMPANY SIZE: 1-4: 29% 5-9: 20% 10-19: 19% 20-49: 16% 50-99: 7% 100+: 9%

MARKET SECTORS

87%
Commercial

76%
Residential

Plumbing

87%

HVAC/R

84%

Hydronics

73%

THE MAGAZINE

Average
issue size

Print Delivers Audiences…

Independent survey of 6,700 business professionals confirms
trade magazines are critical to B2B marketing success.

“Nearly 100% of people who subscribe to B2B magazines say they
actually read them, and 86% say they read them regularly or always,
while 70% say they read all or most of a publication’s issues…”

– Bree Rody-Mantha
Media In Canada, September 2018

The read the full article here.

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Social Media

THEMES

Hydronic
Supplement

Jan/Feb

Closes: January 23

Show
Guide

March/April

Closes: March 15

Cooling
Report

May/June

Closes: May 10

Hydronic
Supplement

July/August

Closes: June 21

The Heating Report
Bath/Kitchen Guide

Sept/Oct

Closes: September 20

The Controls
Issue

Nov/Dec

Closes: November 8

2019 EDITORIAL CALENDAR

• PLUMBING •

JANUARY/FEBRUARY
Water conservation
Piping systems
Effluent pumps

Closes: January 23

MARCH /APRIL
MCEE Show Guide
Faucet & sanitary showcase
Drains

Closes: March 15

MAY/JUNE
Toilet technologies
ICI retrofits
Reno-friendly plumbing products

Closes: May 10

JULY/AUGUST
Water treatment
Domestic water heaters
Backflow

Closes: June 21

SEPTEMBER/OCTOBER
Kitchen/Bath Guide
Combo systems
Pipes/Valves/Fittings

Closes: September 20

NOVEMBER/DECEMBER
Drain inspection & servicing
DWV focus
Plumbing tools & accessories

Closes: November 8

• HYDRONICS •

JANUARY/FEBRUARY
Wet Heat supplement
Boiler applications
System pumping

Closes: January 23

MARCH /APRIL
MCEE Show Guide
New-to-the-market products
Manifolds

Closes: March 15

MAY/JUNE
Zoning
Snowmelt systems
Heating fluids & treatments

Closes: May 10

JULY/AUGUST
Wet Heat supplement
In-floor systems
Hydronic retrofits

Closes: June 21

SEPTEMBER/OCTOBER
Hydronic heating report
Hydronic product reviews
Combo systems

Closes: September 20

NOVEMBER/DECEMBER
Controls: Special focus
Circulator selection
Hydronic piping options

Closes: November 8

• HVAC •

JANUARY/FEBRUARY
Mid-season sales strategies
HRV’s and IAQ
Test & measurement tools

Closes: January 23

MARCH /APRIL
Commercial HVAC
Venting
Electric heating

Closes: March 15

MAY/JUNE
Annual Cooling Report
Humidity control
Zoning

Closes: May 10

JULY/AUGUST
Infrared installations
VRF systems/applications
Equipment maintenance strategies

Closes: June 21

SEPTEMBER/OCTOBER
Annual fall HVAC Report
Heat pumps
Furnace product reviews

Closes: September 20

NOVEMBER/DECEMBER
Commercial HVAC controls
Air exchange & IAQ
Controls: Special focus

Closes: November 8

• REFRIGERATION •

JANUARY/FEBRUARY
Supermarket retrofits
Today’s refrigerant recovery
& recycling

Closes: January 23

MARCH /APRIL
Refrigerants: Look at what’s
next & changes ahead
Compressors

Closes: March 15

MAY/JUNE
Cooling season: Technician
testing/measurement tools
Geo-based cooling

Closes: May 10

JULY/AUGUST
VRF technologies &
deployment strategies
Refrigeration lubricants

Closes: June 21

SEPTEMBER/OCTOBER
Modern heat pumps
Leak detection monitors
& detection equipment

Closes: September 20

NOVEMBER/DECEMBER
Controls: Special focus
Monitoring strategies
The internet of things

Closes: November 8

• SPECIAL EDITORIAL •

JANUARY/FEBRUARY
Service Vehicle: Fleet Buying

Closes: January 23

MARCH /APRIL
MCEE Show Guide

Closes: March 15

MAY/JUNE
2019 Service Vehicle Review

Closes: May 10

JULY/AUGUST
2019 Service Vehicles – Part 2

Closes: June 21

SEPTEMBER/OCTOBER
Warranties & Insurance

Closes: September 20

NOVEMBER/DECEMBER
Troubleshooting & Advice

Closes: November 8

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Full-colour NET rates. Rate card #11. Effective Nov. 1, 2018

CLOSING DATES & DEADLINES

Jan/Feb 2019

Closes: January 23
Material Due: January 30

Mar/Apr 2019

Closes: March 15
Material Due: March 22

May/June 2019

Closes: May 10
Material Due: May 17

July/August 2019

Closes: June 21
Material Due: June 28

Sept/Oct 2019

Closes: September 20
Material Due: September 27

Nov/Dec 2019

Closes: November 8
Material Due: November 15

PRINT SPECS

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Live Area
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4.5 x 7.5″

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7 x 4.875″

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3.375 x 10″

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2.125 x 10″

1/3 Horz.
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Tel: 905.465.2919 caroline.bexfield@mechanicalbusiness.com

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CONTACTS

Jeff Superle

National Sales Manager
T: 905.465.2919 x221
jeff.superle@mechanicalbusiness.com

Bruce Meacock

Publisher
T: 905.465.2919 x222
bruce.meacock@mechanicalbusiness.com

Adam Freill

Editor
T: 905.465.2919 x224
adam.freill@mechanicalbusiness.com

Simon Bowden

Associate Editor/Web Editor
T: 905.465.2919 x225
simon.bowden@mechanicalbusiness.com

Caroline Bexfield

Office Manager
T: 905.465.2919
caroline.bexfield@mechanicalbusiness.com

Liz Mils

Controller
T: 905.465.2919
liz.mills@mechanicalbusiness.com

**All facts/figures quoted in this 2019 Media File are courtesy of the Publisher’s own 2018 data. Qualified recipient circulation totals and
business/industry analysis figures quoted herein have been verified by the industry’s leading audit bureau, the Alliance for Audited Media.