2024 MEDIA FILES

Print Readership

CANADA’S MOST TARGETED CIRCULATION: 22,552 Subscribers
Check out why we’re the #1 magazine in the Canadian market. Click here for our latest AAM audit.

COMPANY SIZE: 1-4:26% 5-9:21% 10-19:20% 20-49:17% 50-99:7% 100+:9%

READER JOB ACTIVITIES

85%
Commercial

79%
Residential

Plumbing

87%

HVAC/R

86%

Hydronics

70%

Circulation Analysis

Readership Worth Your Investment :

PublicationDirect Request
from Recipient
NON-Direct Request
from Recipient
Total Contractors
Recipients
22,552 (100%)0
16,702
HPAC Magazine21,691 (99.8%)54 (0.2%)15,667
Plumbing & HVAC19,128 (83.9%)3,660 (16.1%)13,599
Publication1-Year*2-Year*3-Year
20,568 (91.2%)
1,984 (8.8%)
0
HPAC Magazine19,588 (90.1%)
2,157 (9.9%)
0
Plumbing & HVAC18,144 (79.6%)
4,644 (20.4%)
0

*Age of Source figures exclude all non-direct request from recipient names (ie. bulk and/or company req.).
All data as reported on respective June 2023 AAM Statements.

COMPETITIVE COMPARISON

Content Worth Your Investment

The only thing stronger than our commitment to quality circulation is our commitment to content to engage those readers. We back what we sell.

*Regular published print issues covering one full year: September 2022 to August 2023

READER SURVEY

Mechanical Business Reader Facts

Mechanical Business editors regularly conduct comprehensive surveys of reader preferences and attitudes. In addition to highlighting their reading preferences, this is the insight we gained on their habits:

Where readers get information:
92%
from magazines
63%
from websites
16%
from social media

Influential:

95%

said Mechanical Business is instrumental in providing news on products and services

Pass-along
3.9
Total Readers Per Copy

Average age:
54% are 50 years or older
74% are over 40 years old

EDITORIAL CALENDAR

If it’s not current, it’s not relevant.

In the wake of COVID, Mechanical Business made the decision to drop its traditional 12-month “editorial calendar” format. After all, it’s impossible to project what will be relevant, much less current, 12-months into the future. Nobody saw COVID coming. Nobody saw product shortages. Nobody saw prices spiraling. Nobody saw the largest business boom in decades. And nobody saw the inflationary impact of it all.

Your media program is in safe hands. Rest assured that every issue of Mechanical Business focuses on 3 crucial topics: Plumbing, HVAC/R & Hydronics. If any of those 3 are what you do, your advertising is right at home with us and our readers.

Please read on to see the impressive credentials of our feature columnists and also some insight into special issues you should take note of for the coming year!

Editor – Kerry Turner

Tel: 416-435-1193 [email protected]

HVAC:

We are HVAC. Heating, ventilation and air conditioning is a major part of every edition of Mechanical Business. And rightly so; over 86% of our readers are active in commercial and/or residential HVAC. Our editorial covers an array of focused articles, including timely technical coverage of heat pumps, furnaces, air conditioning, IAQ, HRVs/ERVs, chillers, geothermal, venting, controls, diagnostics, humidification, and more.

Featured columnist: Gord Cooke, P.Eng.
Gord is arguably the best known HVAC specialist in Canada. He takes real-world building science issues he encounters and presents them in an easy-to-understand and practical manner. Gord has particular expertise in applied building science, energy efficiency, innovative HVAC systems, ventilation and IAQ.

Special Issues of Note:

March/April: CMPX Show Guide Edition (ask us about bonus advertising!)
May/June: Heat Pump Journal – MB’s Dedicated Heat Pump Supplement!
Sept/Oct: The Fall Heating Report
Nov/Dec: Heat Pump Journal – 2nd Annual Edition

Plumbing:

There’s no going with the flow on our pages. Every issue brings readers leading-edge information on the latest technologies, design trends and codes and standards from columnists who are the best and brightest in the industry. Features cover every facet of commercial and residential plumbing … water heaters, pumps, drain cleaning equipment, boilers, valves, backflow, piping, DWV, fixtures and more!

Featured columnist: Fred Bretzke
Fred takes his teaching seriously and is always on the lookout for new and engaging ways to share information with his readers and students. He is a pipe trades instructor with Calgary’s SAIT Polytechnic and was the 2020-2021 Innovation of The Year Award Winner: SAIT for digitizing the project-based learning approach that apprenticeship training is known for. Fred is credited with positively impacting students and bringing apprenticeship training into the 21st century.

Special Issues of Note:

Jan/Feb: Trends in residential plumbing
March/April: CMPX Show Guide Edition (ask us about bonus advertising!)
May/June: Diagnostic Technology
Sept/Oct: Piping Design & compatibility

Refrigeration:

The world of refrigeration has its own language – a language that Mechanical Business knows and fosters. Columnists who are the best and brightest in the Canadian marketplace share their knowledge of refrigerants, compressors, controls, efficiency, supermarket systems, food processing, cold storage, and more!

Featured columnist: Phil Boudreau
Phil has provided sales, training and technical support for contractors, manufacturers, engineers and wholesalers for more than 30 years. He specializes in the field of halocarbon, ammonia and CO2 refrigeration components and systems. Phil’s wealth of technical knowledge, combined with his teaching experience at Humber College, make his columns an engaging must read for refrigeration professionals.

Special Issues of Note:

Jan/Feb: Refrigerant Update
March/April: CMPX Show Guide Edition (ask us about bonus advertising!)
May/June: The Cooling Issue
Nov/Dec: Health & Safety

Hydronics:

Mechanical Business is the “go to” magazine of choice for hydronic enthusiasts. In fact, it’s a specialty with us. Every issue hosts well-known experts in the field and twice yearly we produce a special impact supplement called Wet Heat. Watch for features on boilers, circulators, tubing, manifolds, snowmelt, controls, hybrid systems and the industry’s shift to air-to-water heat pumps.

Featured columnist: Bob “Hot Rod” Rohr
Bob (“Hot Rod” to his friends) combines his expertise and quick wit in engaging and informative writing. He shares his 35+ years experience as a plumbing, radiant heat and renewable energy contractor. With a special interest in creative solutions to hydronic applications and design, Bob is a well-known and respected trainer and was the recipient of the 2020-2022 Carlson-Holohan Industry Award of Excellence.

Special Issues of Note:

Jan/Feb: Wet Heat #1: MB’s special impact hydronic supplement
March/April: CMPX Show Guide Edition (ask us about bonus advertising!)
July/Aug: Wet Heat #2
Sept/Oct: The Fall Heating Report

Business:

Mechanical Business readers are the successful owners and managers of contracting businesses. But their path to success came through trade schools, not business schools.
As such, the ‘soft’ skills of running a mechanical business – things such as marketing, HR, accounting, health and safety, benefits, finance and management – often aren’t second nature to them. Our editorial helps to change that.

Featured columnist: Paul Bies
Paul Bies, founder and president of Mystique Brand Communications in Toronto, brings a wealth of marketing expertise to his role as Mechanical Business marketing columnist. His mission is to empower businesses and to share insights that provide valuable perspectives for their success. As the son of an HVAC entrepreneur, he understands the business landscape and is committed to helping MB readers thrive.

2024 NET RATES

Page
1/2 Page Island
1/2 Page Hor/Vert
1/3 Page
1/4 Page

1x
Page: $5,945
1/2 Page Island:$4,760
1/2 Page Hor/Vert:$4,340
1/3 Page:$3,450
1/4 Page (net):$2,510

3x
Page: $5,820
1/2 Page Island: $4,670
1/2 Page Hor/Vert: $4,260
1/3 Page: $3,385
1/4 Page (net): $2,275

6x
Page: $5,650
1/2 Page Island: $4,500
1/2 Page Hor/Vert: $4,125
1/3 Page: $3,320
1/4 Page (net): $2,055

Rates are NET, full-colour. Rate card #16. Effective Nov. 1, 2023

CLOSING DATES & DEADLINES

Jan/Feb 2024

Closes: January 10
Material Due: January 17

Mar/Apr 2024

Closes: February 7
Material Due: February 14

May/June 2024

Closes: April 18
Material Due: April 25

Jul/Aug 2024

Closes: June 6
Material Due: June 13

Sept/Oct 2024

Closes: September 12
Material Due: September 19

Nov/Dec 2024

Closes: November 7
Material Due: November 14

PRINT SPECS

Cover Trim Size
8.125 x 10.875″

Live Area
7.875 x 10.625″

Full Bleed
8.375 x 11.125″

1/2 Island
4.5 x 7.5″

1/2 Horz.
7 x 4.875″

1/2 Vert.
3.375 x 10″

1/3 Vert.
2.125 x 10″

1/3 Horz.
7 x 3.25″

1/3 Square
4.5 x 4.875″

1/4 Page
3.375 x 4.875″

Double Page Spread
16.25 x 10.875″ + .125″ bleed

Formats required

• Print-optimized PDF
• Adobe Illustrator CC (Mac)
• Adobe Photoshop CC (Mac)
• Adobe InDesign CC (Mac)

Production Manager – Caroline Bexfield

Tel: 647-217-2076 [email protected]

Artwork requirements

• Fonts supplied or embedded in the PDF file
• All images must be supplied or embedded in
the PDF file and meet print specifications
(CMYK, 300dpi)
• CMYK or grayscale
• A low-res pdf proof of your ad
• Send to [email protected]

Digital Audience

OVER 30,000
Page Views Monthly

Click Thru: 5%+


Open Rate:
35% – 50%+

Subscribers:
18,000

OPENS:
OVER 1.5 million
in the past
year!

2024 DIGITAL MEDIA FILE

Custom eBlasts

Send your
message to
18,000+
subscribers.

Open Rate:
35% – 50%+

ONE
message
per eBlast…

Book Early! eBlasts sell out
quickly.

Starting at
$3,295

2024 DIGITAL MEDIA FILE

eNewsletters

TWOeditions per month

Sponsorship
includes:
Billboard banner+ top/bottom
banner.

ONE
AD SPONSOR
per issue!

Leading Open Rates

Reserve early!
Starting at
$3,995

Sponsored Word Ad:
Show off your new product,
service or event.

Text w/image: $1,395

2024 DIGITAL MEDIA FILE

InBox Postcards

Deployed
quarterly.

Only
12 postcardsper mailing.

Advertise newproducts &
services.

Deployed: March, June, September & November
Starting at $1,595

2024 DIGITAL MEDIA FILE

Mechanical Business Briefs

Business
articles for
business
owners!

Each
Brief is
a 3-minute
read.

ONE
sponsor
per
deployment.

Sponsorship:

Your sponsorship includes a dominant Tower Ad that scrolls with the content, so it never leaves the viewer’s eyes.
A logoed acknowledgment of your sponsorship is also featured on the opening email page!

Starting at $3,495

2024 DIGITAL MEDIA FILE

Website Ads

Optimized
for mobile
viewing.

Exclusive
new product
section!

Dailynews feed.

Completedigital issuelibrary.

Website
ads available:

Banner:
$595/mo

Big Box Ad:
$595/mo

Exclusive Top Banner:
$1,495/mo

Pop-Up Banner:
$1,995/mo

2024 DIGITAL MEDIA FILE

Sponsored Content

Online:Technical
Insight Papers/Video
$1,495 for
3-months.

Share:White Papers& Videos.

Sponsor:MB’s PopularJobsite Jargon Contest!

Print: Sponsored ContentFeatured Articles!

TIPS: Technical Insight Papers
Let us share your white papers, installations guides, best practices and more! Just $1,495 per 3-consecutive month run.

2024 DIGITAL MEDIA FILE

The Social Network

The market is watching! Check out our SM for industry events, interesting tags, paid promotion and more. Follow-us today!

Engagement metrics growing daily with increased impressions, likes,
shares and new followers!

2024 DIGITAL MEDIA FILE

Digital Specifications

eBlasts:

• HTML, PDF, JPEG friendly
• Width: 600 pixels
• Length: user determined (1200 pixels recommended)

InBox Postcard:

• 600 x 250 pixels
• One Link
If MB To Design:
• One Image + One Link
• 5 Word Headline + 50 Word Copy

Mechanical Business Briefs

• Tower Ad: 600 x 300
• Mobile Ad: 250 x 300 (will appear twice)
• Logo: 300 x 150

eNewsletter:

• Billboard Banner: 580 x 380
• Your Logo

eNews: Sponsored Word Ad:

• 50 words of copy (max.)
• Header (6 words max.)
• Hotlink
• Low-res image (if applicable)

Website Banners:

• In-Editorial banner: 728 x 90
• Big Box ad: 300 x 250
• Exclusive Top banner: 728 x 90
• Pop-Up banner: 900 x 150

CONTACTS

Kyle Badder

National Sales Manager
C: 416.735.1375
T: 905.465.2919 x2
[email protected]

Bruce Meacock

Publisher
C: 416.457.9563
T: 905.465.2919 x1
[email protected]

Kerry Turner

Editor
C: 416.435.1193
T: 905.465.2919 x3
[email protected]

Caroline Bexfield

Operations Manager
C: 647.217.2076
T: 905.465.2919 x4
[email protected]

Liz Mills

Controller
T: 905.465.2919
[email protected]

*All facts/figures quoted in this 2024 Media File are courtesy of the Publisher’s own data. Qualified recipient circulation totals and business/industry analysis figures quoted as per the industry’s leading audit bureau, the Alliance for Audited Media.

2024 DIGITAL MEDIA FILE