2020 MEDIA FILES

READER PROFILE

Mechanical Business Reader Facts

In September 2019, Mechanical Business editors conducted a comprehensive survey of reader preferences and attitudes. The following statistics are based on the feedback of the 304 respondents who completed the survey.

Where readers get information:

92%
from magazines
63%
from websites
16%
from social media

Influential:

95%
agreed Mechanical Business is
instrumental in providing news on
products and services.

Time spent reading:

66%
of readers spend more than
30 minutes reading
Mechanical Business.

Average age:

54%
are 50 years or older

74%
are over 40 years old

CANADA’S MOST TARGETED CIRCULATION: 22,294 Subscribers
Check out why we’re the #1 magazine in the Canadian market. Click here for our latest AAM circulation audit.

COMPANY SIZE: 1-4: 28% 5-9: 20% 10-19: 21% 20-49: 16% 50-99: 7% 100+: 9%

MARKET SECTORS

86%
Commercial

78%
Residential

Plumbing

87%

HVAC/R

85%

Hydronics

71%

THE MAGAZINE

PublicationTotal
Contractors*
First Year
Request*
Bulk Drop
Copies*
(no names)%Jan-Aug 2019
Avg. Page Count
Mechanical
Business
16,267 (+13)90% (-0.3%)00%98
HPAC Magazine15,212 (-34)92% (-1.0%)00%87
Plumbing & HVAC12,841 (-492)81% (-4.2%)5,030 (+4,555)20%61
*AAM Audit Comparison: June 2018 vs. June 2019

THEMES

Hydronic
Supplement

Jan/Feb

Closes: January 13

CMPX Show
Guide

March/April

Closes: February 10

Cooling
Report

May/June

Closes: April 24

Hydronic
Supplement

July/August

Closes: June 24

CIPHEX West
Show Guide

Sept/Oct

Closes: September 18

The Tools
Issue

Nov/Dec

Closes: November 11

2020 EDITORIAL CALENDAR

• PLUMBING •

JANUARY/FEBRUARY
Commercial Kitchens
Water Heaters
Pumps

Closes: January 13

MARCH /APRIL
CMPX
Show
Guide!

Closes: February 10

MAY/JUNE
Kitchen & Bath Trends
Water Filtration
Pipes, Valves & Fittings

Closes: April 24

JULY/AUGUST
Drains
Sinks & Faucets
Commercial Washrooms

Closes: July 24

SEPTEMBER/OCTOBER
CIPHEX West
Show
Guide!

Closes: September 18

NOVEMBER/DECEMBER
Commercial Backflow
Must-Have Tools

Closes: November 11

• HYDRONICS •

JANUARY/FEBRUARY
Wet Heat Applications-
Technologies

Closes: January 13

MARCH /APRIL
CMPX
Show
Guide!

Closes: February 10

MAY/JUNE
Snowmelt Installations
Heat Pump Technology
Pumps & Circulators

Closes: April 24

JULY/AUGUST
Wet Heat Applications-
Technologies

Closes: June 24

SEPTEMBER/OCTOBER
Fall Heating Report
CIPHEX West Show Guide!

Closes: September 18

NOVEMBER/DECEMBER
Glycol Management
Controls & Zoning
Must-Have Tools

Closes: November 11

• HVAC •

JANUARY/FEBRUARY
Hybrid Heating
Humidification
Appliance Venting

Closes: January 13

MARCH /APRIL
CMPX
Show
Guide!

Closes: February 10

MAY/JUNE
The Cooling Report
Heat Pump Technologies
Humidity Control

Closes: April 24

JULY/AUGUST
IoT & Smart Buildings
Ductless Systems
Residential IAQ

Closes: June 24

SEPTEMBER/OCTOBER
Fall Heating Report
CIPHEX West Show Guide!

Closes: September 18

NOVEMBER/DECEMBER
Controls & Diagnostics
Ventilation & Balancing
Must-Have Tools

Closes: November 11

• REFRIGERATION •

JANUARY/FEBRUARY
TXV Valves
Compressor Technologies

Closes: January 13

MARCH /APRIL
CMPX
Show
Guide!

Closes: February 10

MAY/JUNE
The Cooling Report
Heat Pumps

Closes: April 24

JULY/AUGUST
Refrigerant Recovery
New Refrigerants

Closes: June 24

SEPTEMBER/OCTOBER
Evaporators & Condensers
CIPHEX West Show Guide!

Closes: September 18

NOVEMBER/DECEMBER
Capacity Control Systems
Must-Have Tools

Closes: November 11

• SPECIAL EDITORIAL •

JANUARY/FEBRUARY
Service Vehicles: Fleet tracking

Closes: January 13

MARCH /APRIL
CMPX Show Guide!

Closes: February 10

MAY/JUNE
Service Vehicle Review: Vans

Closes: April 24

JULY/AUGUST
Service Vehicle Review: Trucks

Closes: June 24

SEPTEMBER/OCTOBER
CIPHEX West Show Guide!

Closes: September 18

NOVEMBER/DECEMBER
Must-Have Tools

Closes: November 11

2020 NET RATES

Page
2/3 Page
1/2 Page Island
1/2 Page Hor/Vert
1/3 Page
1/4 Page

1x
Page: $5,365
2/3 Page:$4,775
1/2 Page Island:$4,295
1/2 Page Hor/Vert:$3,915
1/3 Page:$3,110
1/4 Page (net):$2,265

3x
Page: $5,250
2/3 Page: $4,675
1/2 Page Island: $4,210
1/2 Page Hor/Vert: $3,835
1/3 Page: $3,055
1/4 Page (net): $2,055

6x
Page: $5,095
2/3 Page: $4,530
1/2 Page Island: $4,060
1/2 Page Hor/Vert: $3,720
1/3 Page: $2,995
1/4 Page (net): $1,850

Full-colour NET rates. Rate card #12. Effective Nov. 1, 2019

CLOSING DATES & DEADLINES

Jan/Feb 2020

Closes: January 13
Material Due: January 17

Mar/Apr 2020

Closes: Feburary 10
Material Due: Feburary 17

May/June 2020

Closes: April 24
Material Due: May 1

July/August 2020

Closes: June 24
Material Due: July 2

Sept/Oct 2020

Closes: September 18
Material Due: September 25

Nov/Dec 2020

Closes: November 11
Material Due: November 18

PRINT SPECS

Cover Trim Size
8.125 x 10.875″

Live Area
7.875 x 10.625″

Full Bleed
8.375 x 11.125″

2/3 Page
4.5 x 10″

1/2 Island
4.5 x 7.5″

1/2 Horz.
7 x 4.875″

1/2 Vert.
3.375 x 10″

1/3 Vert.
2.125 x 10″

1/3 Horz.
7 x 3.25″

1/3 Square
4.5 x 4.875″

1/4 Page
3.375 x 4.875″

Double Page Spread
16.25 x 10.875″ + .125″ bleed

Formats required

• Print-optimized PDF
• Adobe Illustrator CC (Mac),
• Adobe Photoshop CC (Mac),
• Adobe InDesign CC (Mac)

Uploading to FTP

https://digital.jjmgraphic.com
Username: mechgroup
Password: matheson

Production Manager – Caroline Bexfield

Tel: 905.465.2919 caroline.bexfield@mechanicalbusiness.com

Artwork requirements

• Fonts supplied or embedded in the PDF file.
• All images must be supplied or embedded in
the PDF file and meet print specifications
(CMYK, 300dpi).
• CMYK or grayscale.
• A low-res pdf proof of your ad
• Send to davem@jjmgraphic.com

CONTACTS

Jeff Superle

National Sales Manager
T: 905.465.2919 x221
jeff.superle@mechanicalbusiness.com

Bruce Meacock

Publisher
T: 905.465.2919 x222
bruce.meacock@mechanicalbusiness.com

Adam Freill

Editor
T: 905.465.2919 x224
adam.freill@mechanicalbusiness.com

Simon Bowden

Associate Editor/Web Editor
T: 905.465.2919 x225
simon.bowden@mechanicalbusiness.com

Caroline Bexfield

Operations Manager
T: 905.465.2919
caroline.bexfield@mechanicalbusiness.com

Liz Mills

Controller
T: 905.465.2919
liz.mills@mechanicalbusiness.com

*All facts/figures quoted in this 2020 Media File are courtesy of the Publisher’s own 2019 data. Qualified recipient circulation totals and
business/industry analysis figures quoted herein have been verified by the industry’s leading audit bureau, the Alliance for Audited Media.