2022 MEDIA FILES

Print Readership

CANADA’S MOST TARGETED CIRCULATION: 22,564 Subscribers
Check out why we’re the #1 magazine in the Canadian market. Click here for our latest AAM audit.

COMPANY SIZE: 1-4:26% 5-9:21% 10-19:20% 20-49:17% 50-99:7% 100+:9%

READER SURVEY

Mechanical Business Reader Facts

Mechanical Business editors regularly conduct comprehensive surveys of reader preferences and attitudes. In addition to highlighting their reading preferences, this is the insight we gained on their habits:

Where readers get information:

92%
from magazines
63%
from websites
16%
from social media

Influential:

95%
agreed Mechanical Business is instrumental in providing news on products and services

Pass-along
4.1
Total Readers Per Copy

Average age:

54%
are 50 years or older
74%
are over 40 years old

READER JOB ACTIVITIES

85%
Commercial

78%
Residential

Plumbing

87%

HVAC/R

85%

Hydronics

71%

Circulation Analysis

Contractor Focused. Audit Verified.

PublicationTotal
Contractors
Bulk Drop
Copies
Unknown
Recipients
Total
Circulation
16,50500%22,564
HPAC Magazine15,48500%21,754
Plumbing &
HVAC
12,9243,60515%19,946

Up-to-Date. Full Disclosure.
Age of Source: Qualified within…

Publication1 Year2 Year3 Year
90.1%9.9%0%
HPAC Magazine92.0%8.0%0%
Plumbing &
HVAC
Data NOT disclosed by Publisher

Data NOT disclosed by Publisher

Data NOT disclosed by Publisher

Data as reported on June 2021 AAM Statements;

EDITORIAL CALENDAR

Today’s readers demand content that is current and relevant.

Nobody reads yesterday’s news.

In the wake of COVID, Mechanical Business made the decision to drop its traditional 12-month “editorial calendar” format. After all, it’s impossible to project what will be relevant, much less current, 12-months into the future. Nobody saw COVID coming. Nobody saw product shortages. Nobody saw prices spiraling. And nobody saw the largest business boom in decades.

Your media program is in safe hands. Rest assured that every issue of Mechanical Business covers 3 crucial things: Plumbing, HVAC/R, Hydronics. If any of those 3 are what you do, your advertising is right at home with us … and our readers.

Please read on to see the impressive credentials of our feature columnists and also some insight into special issues you should take note of for the coming year!

Editor – Kerry Turner

Tel: 416-435-1193 [email protected]

Plumbing:

If it gets wet, we write about it! Every issue brings you columnists who are the best and brightest in the industry and features a wide range of topics covering every facet of commercial and residential plumbing … kitchen/bath trends, water heaters, pumps, boilers, valves, backflow, piping, DWV and more!

Featured columnist: Fred Bretzke
Backed by decades of hands-on field experience, Fred has parlayed his years as a contractor into the role of pipe trades instructor with Calgary’s SAIT Polytechnic.

Special Issues of Note:

March/April: CMPX Show Guide Edition (w/bonus advertising … ask us!)
May/June: Commercial Plumbing Markets
Sept/Oct: Plumbing Renovations
Nov/Dec: Bath & Kitchen Trends Report

HVAC:

HVAC is a major part of every edition of Mechanical Business. In fact, 85% of our readers are active in commercial and/or residential HVAC. Our editorial covers an array of focused articles, including timely coverage of furnaces, air conditioning, IAQ, HRVs/ERVs, chillers, heat pumps, venting, controls, diagnostics, humidification and more!

Featured columnist: Gord Cooke, P.Eng.
Gord is an award-winning and highly sought-after technical speaker and author in the world of HVAC and energy efficiency. He has spent 35+ years helping HVAC contractors and builders implement innovative technologies into high-performance buildings. He has particular expertise in IAQ and energy efficiency.

Special Issues of Note:

Jan/Feb: CMPX Pre-show Edition
March/April: CMPX Show Guide Edition (w/bonus advertising … ask us!)
May/June: The Cooling Report
Sept/Oct: The Fall HVAC Report

Hydronics:

Hydronics is a specialty with Mechanical Business. World class writers, including the wit and knowledge of the likes of Dan Holohan and Ray Wohlfarth, have graced our pages, making Mechanical Business the “go to” magazine of choice for hydronic enthusiasts. Watch for features on boilers, circulators, tubing, manifolds, snowmelt, controls and more!

Featured columnist: Bob “Hot Rod” Rohr
Bob has over 30 years of high-level expertise in plumbing, radiant and solar. He has received countless industry recognitions for his contributions, including the prestigious Carlson-Holohan Award of Excellence. Bob is currently the manager of training and education with Caleffi North America.

Special Issues of Note:

Jan/Feb: Wet Heat #1: MB’s special impact hydronic supplement
March/April: CMPX Show Guide Edition (w/bonus advertising … ask us!)
July/Aug: Wet Heat #2: Our CHC Hydronic Conference Show Guide Edition
Sept/Oct: The Fall Heating Report

Refrigeration:

The world of refrigeration speaks its own language – a language that Mechanical Business knows and fosters. Every issue features columnists who are the best and brightest in the Canadian marketplace. Look for comprehensive technical features on refrigerants, compressors, controls, efficiency, supermarkets, food processing, cold storage and more!

Featured columnist: Phil Boudreau
Often referred to as the most recognized face in the refrigeration trade in Canada, Phil’s 30-year career has seen him work in refrigeration wholesale, and spend evenings teaching refrigeration at Humber College. He is currently the Ontario sales manager, training and technical support. Phil’s technical articles are a must-read for anyone in refrigeration.

Special Issues of Note:

Jan/Feb: CMPX Pre-show Edition
March/April: CMPX Show Guide Edition (w/bonus advertising … ask us!)
May/June: The Cooling Issue
July/Aug: Refrigerant Update Report

Business:

Mechanical Business readers are the successful owners and managers of contracting businesses. But their path to success came through trade schools, not business schools. As such, the ‘soft’ skills of running a mechanical business – things like marketing, HR, accounting, benefits, finance and management – often aren’t second nature to them. Our editorial is helping change that.

Featured columnist: Doug MacMillan
Doug is the founder of The Letter M Marketing, a boutique MARCOM company in Ontario. While now widely diversified, many of Doug’s first clients were in the plumbing/hydronic and HVAC sectors. His keen understanding of the challenges of marketing technical products to consumers makes him a reader favourite.

2022 NET RATES

Page
1/2 Page Island
1/2 Page Hor/Vert
1/3 Page
1/4 Page
Marketplace Ads

1x
Page: $5,575
1/2 Page Island:$4,465
1/2 Page Hor/Vert:$4,070
1/3 Page:$3,235
1/4 Page (net):$2,355
Marketplace Ads:$895

3x
Page: $5,460
1/2 Page Island: $4,380
1/2 Page Hor/Vert: $3,995
1/3 Page: $3,175
1/4 Page (net): $2,135
Marketplace Ads: $885

6x
Page: $5,299
1/2 Page Island: $4,225
1/2 Page Hor/Vert: $3,870
1/3 Page: $3,115
1/4 Page (net): $1,925
Marketplace Ads: $875

Rates are NET, full-colour. Rate card #14. Effective Nov. 1, 2021

CLOSING DATES & DEADLINES

Jan/Feb 2022

Closes: January 13
Material Due: January 20

Mar/Apr 2022

Closes: Feb 11
Material Due: Feb 16

May/June 2022

Closes: April 22
Material Due: April 29

Jul/Aug 2022

Closes: June 3
Material Due: June 10

Sept/Oct 2022

Closes: September 16
Material Due: September 23

Nov/Dec 2022

Closes: November 9
Material Due: November 16

PRINT SPECS

Cover Trim Size
8.125 x 10.875″

Live Area
7.875 x 10.625″

Full Bleed
8.375 x 11.125″

1/2 Island
4.5 x 7.5″

1/2 Horz.
7 x 4.875″

1/2 Vert.
3.375 x 10″

1/3 Vert.
2.125 x 10″

1/3 Horz.
7 x 3.25″

1/3 Square
4.5 x 4.875″

1/4 Page
3.375 x 4.875″

Marketplace Page
3.75 x 2.25″

Double Page Spread
16.25 x 10.875″ + .125″ bleed

Formats required

• Print-optimized PDF
• Adobe Illustrator CC (Mac)
• Adobe Photoshop CC (Mac)
• Adobe InDesign CC (Mac)

Uploading to FTP

http://digital.fourteenorange.com
Username: mechgroup
Password: matheson

Production Manager – Caroline Bexfield

Tel: 647-217-2076 [email protected]

Artwork requirements

• Fonts supplied or embedded in the PDF file
• All images must be supplied or embedded in
the PDF file and meet print specifications
(CMYK, 300dpi)
• CMYK or grayscale
• A low-res pdf proof of your ad
• Send to [email protected]

Digital Audience

Website
Visitors:
15,000+ a month


Page Views:
4.2 per
session

Click Thru: 5%+


Open Rate:
35% – 50%+

Subscribers:
16,000

OPENS:
OVER 1.3 million
in the past
year!

2022 DIGITAL MEDIA FILE

Custom eBlasts

Send your
message to
16,000+
subscribers.

Open Rate:
35% – 50%+

ONE
message
per eBlast…

Book Today! Sold out for 3
consecutive
years

Starting at
$2,995

2022 DIGITAL MEDIA FILE

eNewsletters

TWOeditions per month

Sponsorship
includes:
Billboard banner+ top/bottom
banner.

Open Rate:
50%+

ONE
AD SPONSOR
per issue!

Reserve early!
Starting at
$3,995

Sponsored Word Ad:
Show off your new product,
service or event.

Text only: $695
Text w/image: $1,295

2022 DIGITAL MEDIA FILE

InBox Postcards

Deployed
quarterly.

Only
12 postcardsper quarter.

Advertise newproducts and
services.

Deployed: March, June, September & November
Starting at $1,495

2022 DIGITAL MEDIA FILE

Mechanical Business Briefs

Business
articles for
business
owners!

Each
Brief is
a 3-minute
read.

ONE
sponser
per
deployment.

Sponsorship:

Your sponsorship includes a dominant Tower Ad that scrolls with the content, so it never leaves the viewer’s eyes.
A logoed acknowledgment of your sponsorship is also featured on the opening email page!

Starting at $3,495

2022 DIGITAL MEDIA FILE

Website Ads

Optimized
for mobile
viewing.

Exclusive
new product
section!

Dailynews feed.

Completedigital issuelibrary.

Website
ads available:

Banner:
$395/mo

Big Box Ad:
$495/mo

Exclusive Top Banner:
$1,295/mo

Pop-Up Banner:
$1,995/mo

2022 DIGITAL MEDIA FILE

Sponsored Content

Online:Technical
Insight Papers
$1,495 for
3-months.

Share:White Papers Guide& more!

Sponser:MB’s PopularJobsite Jargon Contest!

Print: Sponsored ContentFeatured Articles!

TIPS: Technical Insight Papers
Let us share your white papers, installations guides, best practices and more! Just $1,495 per 3-consecutive month run.

2022 DIGITAL MEDIA FILE

Social Media

Engagement metrics growing daily with increased impressions, likes,
shares and new followers!

2022 DIGITAL MEDIA FILE

Digital Specifications

eBlasts:

• HTML, PDF, JPEG friendly
• Width: 600 pixels
• Length: user determined (1200 pixels recommended)

InBox Postcard:

• 600 x 250 pixels
• One Link
If MB To Design:
• One Image + One Link
• 5 Word Headline + 50 Word Copy

Mechanical Business Briefs

• Tower Ad: 600 x 300
• Mobile Ad: 250 x 300 (will appear twice)
• Logo: 300 x 150

eNewsletter:

• Billboard Banner: 580 x 380
• Your Logo

eNews: Sponsored Word Ad:

• 50 words of copy (max.)
• Header (6 words max.)
• Hotlink
• Low-res image (if applicable)

Website Banners:

• In-Editorial banner: 468 x 60
• Big Box ad: 300 x 250
• Exclusive Top banner: 728 x 90
• Pop-Up banner: 900 x 150

CONTACTS

Kyle Badder

National Sales Manager
C: 416.735.1375
T: 905.465.2919 x221
[email protected]

Bruce Meacock

Publisher
C: 416.457.9563
T: 905.465.2919 x222
[email protected]

Kerry Turner

Editor
C: 416.435.1193
T: 905.465.2919 x224
[email protected]

Caroline Bexfield

Operations Manager
C: 647.217.2076
T: 905.465.2919 x225
[email protected]

Liz Mills

Controller
T: 905.465.2919
[email protected]

*All facts/figures quoted in this 2022 Media File are courtesy of the Publisher’s own data. Qualified recipient circulation totals and business/industry analysis figures quoted herein have been verified by the industry’s leading audit bureau, the Alliance for Audited Media.

2022 DIGITAL MEDIA FILE

Kyle Bruce
Kyle Bruce