2021 MEDIA FILES

READER PROFILE

CANADA’S MOST TARGETED CIRCULATION: 22,312 Subscribers
Check out why we’re the #1 magazine in the Canadian market. Click here for our latest AAM circulation audit.

COMPANY SIZE: 1-4: 26% 5-9: 21% 10-19: 21% 20-49: 16% 50-99: 7% 100+: 9%

READER SURVEY

Mechanical Business Reader Facts

In September 2019, Mechanical Business editors conducted a comprehensive survey of
reader preferences and attitudes. In addition to highlighting their reading preferences, we
learned the following:

Where readers get information:

92%
from magazines
63%
from websites
16%
from social media

Time spent reading:

66%
of readers spend more than
30 minutes reading

Mechanical Business

Influential:

95%
agreed Mechanical Business is instrumental in providing news on products and services

Average age:

54%
are 50 years or older
74%
are over 40 years old

READER JOB ACTIVITIES

86%
Commercial

78%
Residential

Plumbing

87%

HVAC/R

85%

Hydronics

71%

THE MAGAZINE

PublicationTotal
Contractors*
Bulk Drop
Copies*
Unknown
Recipients
Total
Circulation*
Mechanical
Business
16,320
(53)
00%22,312
(18)
HPAC Magazine14,781 (431)00%21,359 (11)
Plumbing &
HVAC
12,952 (111)3,63015%23,668 (1,364)
*AAM Audit Comparison: June 2019 vs. June 2020

EDITORIAL CALENDAR

COVID changed how we live and work.

It also changed our editorial.

Today, more than ever before, relevance matters. The more relevant a magazine, the more it is read. It’s a simple equation.

When COVID struck, Mechanical Business was compelled to set aside its pre-planned editorial. After all, how could anything planned 12-16 months prior – the typical “editorial calendar” planning cycle – be relevant? Instead, we ushered in a new era of editorial thinking. One that set aside the decades old “12-month planner” and, instead, focussed on content relevant to the day and within context of the new normal.

The payoff was huge. Readership soared as we set about delivering daily MBizLink digital articles. With open rates averaging over 60%, our readers had spoken and we took notice.

So, for 2021 and beyond, we will continue providing 100% Plumbing, HVAC and Refrigeration content… but with a more timely, more relevant and more immediate twist.

Plumbing:

If it gets wet, we write about it! Every issue brings you columnists who are the best and brightest in the industry and features a wide range of topics covering every facet of commercial and residential plumbing … kitchen/bath trends, water heaters, pumps, boilers, valves, backflow, piping, DWV and more!

Featured columnist: Fred Bretzke
Backed by decades of hands-on field experience, Fred has parlayed his years as a contractor into the role of full-time pipe trades instructor with Calgary’s SAIT Polytechnic. He also keeps his hand active in the business world as the general manager of A&B Plumbing.

Special Issues of Note:

March/April: Special Editorial Focus on Plumbing
Sept/Oct: CIPHEX West (Vancouver) Show Guide Edition w/bonus advertising
Nov/Dec: Bath & Kitchen Trends Report

HVAC:

HVAC is a major part of every edition of Mechanical Business. In fact, 85% of our readers are active in commercial and/or residential HVAC. Our editorial covers an array of focussed articles, including timely coverage of furnaces, air conditioning, IAQ, HRVs/ERVs, chillers, heat pumps, venting, controls, diagnostics, humidification and more!

Featured columnist: Gord Cooke, P.Eng.
Gord is an award-winning and highly sought-after technical speaker and author in the world of HVAC and energy efficiency. He has spent 25+ years helping HVAC contractors and builders implement innovative technologies into high-performance buildings. He has particular expertise in IAQ and airflow management.

Special Issues of Note:

May/June: The Cooling Report
Sept/Oct: The Fall Heating Report + CIPHEX West Show Guide Edition w/bonus advertising
Nov/Dec: Controls & Troubleshooting Focus

Hydronics:

Hydronics is a specialty with Mechanical Business. World class writers, including the wit and knowledge of the likes of Dan Holohan and Ray Wohlfarth, have graced our pages, making Mechanical Business the “go to” magazine of choice for hydronic enthusiasts. Watch for features on boilers, circulators, tubing, manifolds, snow melt, controls and more!

Featured columnist: Bob “Hot Rod” Rohr
Bob has over 30 years of high-level expertise in plumbing, radiant and solar. He has received countless industry recognitions for his contributions, including the prestigious Carlson Holohan Award of Excellence. Bob is currently the manager of training and education with Caleffi North America.

Special Issues of Note:

Jan/Feb: Wet Heat: Applications & Technology – a special impact supplement
July/Aug: Your second helping of Wet Heat, this time with a focus on pre-winter installations
Sept/Oct: CIPHEX West (Vancouver) Show Guide Edition w/bonus advertising

Refrigeration:

The world of refrigeration speaks its own language – a language that Mechanical Business knows and fosters. Every issue features columnists who are the best and brightest in the Canadian marketplace. Look for comprehensive technical features on refrigerants, compressors, valving, controls, efficiency, supermarkets, food processing, cold storage and more!

Featured columnist: Phil Boudreau
Often referred to as the most recognized face in the refrigeration trade in Canada, Phil’s 30-year career has seen him work in refrigeration wholesale, and spend evenings teaching refrigeration at Humber College. He is currently the Ontario sales manager for Bitzer Canada. Phil’s technical articles are a must-read for anyone in refrigeration.

Special Issues of Note:

May/June: The Cooling Report
July/Aug: Refrigerant Trends
Sept/Oct: CIPHEX West (Vancouver) Show Guide Edition w/bonus advertising

Business:

The vast majority of Mechanical Business readers are the successful owners and managers of contracting businesses. But their path to success came through trade schools, not business schools. As such, the ‘soft’ skills of running a mechanical business – things like marketing, HR, accounting, benefits, finance and management – often aren’t second nature to them. Our editorial is helping change that.

Featured columnist: Doug MacMillan
Doug is the founder of The Letter M Marketing, a boutique MARCOM company in Ontario. While now widely diversified, many of Doug’s first clients were in the plumbing/hydronic and HVAC sectors. His keen understanding of the challenges of marketing technical products to consumers makes him a reader favourite.

Featured columnist: Roger Grochmal
Roger is the CEO of AtlasCare, one of Canada’s largest independent HVAC/R and plumbing contracting companies. Roger understands the technical issues facing contractors, but more importantly, he has spent a lifetime pursuing excellence in business. He is always keen to share his business knowledge with others.

2021 NET RATES

Page
2/3 Page
1/2 Page Island
1/2 Page Hor/Vert
1/3 Page
1/4 Page

1x
Page: $5,365
2/3 Page:$4,775
1/2 Page Island:$4,295
1/2 Page Hor/Vert:$3,915
1/3 Page:$3,110
1/4 Page (net):$2,265

3x
Page: $5,250
2/3 Page: $4,675
1/2 Page Island: $4,210
1/2 Page Hor/Vert: $3,835
1/3 Page: $3,055
1/4 Page (net): $2,055

6x
Page: $5,095
2/3 Page: $4,530
1/2 Page Island: $4,060
1/2 Page Hor/Vert: $3,720
1/3 Page: $2,995
1/4 Page (net): $1,850

Full-colour NET rates. Rate card #13. Effective Nov. 1, 2020

CLOSING DATES & DEADLINES

Jan/Feb 2021

Closes: January 15
Material Due: January 22

Mar/Apr 2021

Closes: March 10
Material Due: March 17

May/June 2021

Closes: May 14
Material Due: May 21

Jul/Aug 2021

Closes: June 18
Material Due: June 25

Sept/Oct 2021

Closes: September 17
Material Due: September 24

Nov/Dec 2021

Closes: November 12
Material Due: November 19

PRINT SPECS

Cover Trim Size
8.125 x 10.875″

Live Area
7.875 x 10.625″

Full Bleed
8.375 x 11.125″

2/3 Page
4.5 x 10″

1/2 Island
4.5 x 7.5″

1/2 Horz.
7 x 4.875″

1/2 Vert.
3.375 x 10″

1/3 Vert.
2.125 x 10″

1/3 Horz.
7 x 3.25″

1/3 Square
4.5 x 4.875″

1/4 Page
3.375 x 4.875″

Double Page Spread
16.25 x 10.875″ + .125″ bleed

Formats required

• Print-optimized PDF
• Adobe Illustrator CC (Mac)
• Adobe Photoshop CC (Mac)
• Adobe InDesign CC (Mac)

Uploading to FTP

http://digital.fourteenorange.com
Username: mechgroup
Password: matheson

Production Manager – Caroline Bexfield

[email protected]

Editorial Contact – Kerry Turner

[email protected]

Artwork requirements

• Fonts supplied or embedded in the PDF file
• All images must be supplied or embedded in
the PDF file and meet print specifications
(CMYK, 300dpi)
• CMYK or grayscale
• A low-res pdf proof of your ad
• Send to [email protected]

Our Audience

Website
Visitors:
15,000+ a month


Page Views:
4.2 per
session

Click Thru: 5%+


Open Rate:
35% – 50%+

Subscribers:
16,000

OPENS:
OVER 1.1 million
in the past
year!

2021 DIGITAL MEDIA FILE

Custom eBlasts

Send your
message to

16,000+
subscribers.

Open Rate:
35% – 50%+

ONE
message
per eBlast…

YOURS!

Book Today!

Sold out for 2
consecutive
years

Starting at
$2,995

2021 DIGITAL MEDIA FILE

eNewsletters

TWO
editions per month

Sponsorship
includes:
Billboard banner
& top/bottom
banner.

Open Rate:
50%+

SOLD OUT
in 2020.

Book Early!

Reserve early!
Starting at
$3,995

Sponsored Word Ad:
Show off your new product,
service or event.

Text only: $695
Text w/image: $1,295

2021 DIGITAL MEDIA FILE

InBox Postcards

Deployed
quarterly.

Only
12 postcards
per quarter.

Ideal opportunity
to advertise new
products and
services.

Deployed: March, June, September & November
Starting at $1,495

2021 DIGITAL MEDIA FILE

Mechanical Business Briefs

Business
articles for
business
owners!

Each
Brief is
a 3-minute
read.

ONE
sponser per
deployment.

Sponsorship:

Your sponsorship includes a dominant Tower Ad that scrolls with the content, so it never leaves the viewer’s eyes.
A logoed acknowledgment of your sponsorship is also featured on the opening email page.

Starting at $3,495

2021 DIGITAL MEDIA FILE

Website


Optimized
for mobile
viewing.


Exclusive
new product
section!

Daily
news
feed.

Complete
digital issue
library.

Website
ads available:

In-Editorial Banner:
$395/mo

Big Box Ad:
$495/mo

Exclusive Top Banner:
$1,295/mo

Pop-Up Banner:
$1,995/mo

Plus! *Sponsored Content: Ask us about Technical Insight Papers, videos and product news.

2021 DIGITAL MEDIA FILE

Sponsored Content

Online:
Technical
Insight Papers

$1,495 for
3-months.

Inbox Direct:
Custom eBlasts
from $2,995.

eNewsletter:
Sponsored
Word Ads

from
$695.

Inbox Direct:
Digital InBox
Postcards

$1,495.

TIPS: Technical Insight Papers
Let us share your white papers, installations guides, best practices and more! Just $1,495 per 3-consecutive month run.

2021 DIGITAL MEDIA FILE

Social Media

Engagement metrics growing daily with increased impressions, likes, shares and new followers!

2021 DIGITAL MEDIA FILE

Digital Specifications

eBlasts:

• HTML, PDF, JPEG friendly
• Width: 600 pixels
• Length: user determined (1200 pixels recommended)

InBox Postcard:

• 600 x 250 pixels
• One Link

Sponsored Word Ad:

• 50 words of copy (max.)
• Header (6 words max.)
• Hotlink
• Low-res image (if applicable)

eNewsletter:

• Billboard Banner: 580 x 380
• Your Logo

Mechanical Business Briefs

• Tower Ad: 600 x 300
• Mobile Ad: 250 x 300 (will appear twice)
• Logo: 300 x 150

Website Banners:

• In-Editorial banner: 468 x 60
• Big Box ad: 300 x 250
• Exclusive Top banner: 728 x 90
• Pop-Up banner: 900 x 150

CONTACTS

Kyle Badder

National Sales Manager
C: 416.735.1375
T: 905.465.2919 x221
[email protected]

Bruce Meacock

Publisher
C: 416.457.9563
T: 905.465.2919 x222
[email protected]

Kerry Turner

Editor
C: 416.435.1193
T: 905.465.2919 x224
[email protected]

Caroline Bexfield

Operations Manager
C: 647.217.2076
T: 905.465.2919 x225
[email protected]

Liz Mills

Controller
T: 905.465.2919
[email protected]

*All facts/figures quoted in this 2021 Media File are courtesy of the Publisher’s own data. Qualified recipient circulation totals and business/industry analysis figures quoted herein have been verified by the industry’s leading audit bureau, the Alliance for Audited Media.

2021 DIGITAL MEDIA FILE