2023 MEDIA FILES

Print Readership

CANADA’S MOST TARGETED CIRCULATION: 22,575 Subscribers
Check out why we’re the #1 magazine in the Canadian market. Click here for our latest AAM audit.

COMPANY SIZE: 1-4:26% 5-9:21% 10-19:20% 20-49:17% 50-99:7% 100+:9%

READER JOB ACTIVITIES

85%
Commercial

78%
Residential

Plumbing

87%

HVAC/R

85%

Hydronics

71%

Circulation Analysis

Readership Worth Your Investment:

PublicationDirect Request
from Recipient
NON-Direct Request
from Recipient
Total Contractors
Recipients
22,552 (100%)0
16,702
HPAC Magazine21,691 (99.8%)54 (0.2%)15,667
Plumbing & HVAC19,128 (83.9%)3,660 (16.1%)13,599
Publication1-Year*2-Year*3-Year
20,568 (91.2%)
1,984 (8.8%)
0
HPAC Magazine19,588 (90.1%)
2,157 (9.9%)
0
Plumbing & HVAC18,144 (79.6%)
4,644 (20.4%)
0

*Age of Source excludes all non-direct request (bulk and/or company req.) names.
All data as reported on respective June 2022 AAM Statements.

COMPETITIVE COMPARISON

Content Worthy of Your Investment

The only thing stronger than our commitment to quality circulation is our commitment to content to engage those readers. We back what we sell.

*Published issues covering one full year: September 2021 to August 2022

READER SURVEY

Mechanical Business Reader Facts

Mechanical Business editors regularly conduct comprehensive surveys of reader preferences and attitudes. In addition to highlighting their reading preferences, this is the insight we gained on their habits:

Where readers get information:
92%
from magazines
63%
from websites
16%
from social media

Influential:

95%

agreed Mechanical Business is instrumental in providing news on products and services

Pass-along
4.1
Total Readers Per Copy

Average age:
54% are 50 years or older
74% are over 40 years old

EDITORIAL CALENDAR

Today’s readers demand content that is current and relevant.

Nobody reads yesterday’s news.

In the wake of COVID, Mechanical Business made the decision to drop its traditional 12-month “editorial calendar” format. After all, it’s impossible to project what will be relevant, much less current, 12-months into the future. Nobody saw COVID coming. Nobody saw product shortages. Nobody saw prices spiraling. And nobody saw the largest business boom in decades.

Your media program is in safe hands. Rest assured that every issue of Mechanical Business covers 3 crucial things: Plumbing, HVAC/R, Hydronics. If any of those 3 are what you do, your advertising is right at home with us … and our readers.

Please read on to see the impressive credentials of our feature columnists and also some insight into special issues you should take note of for the coming year!

Editor – Kerry Turner

Tel: 416-435-1193 [email protected]

Plumbing:

If it gets wet, we write about it! Every issue brings you columnists who are the best and brightest in the industry and features a wide range of topics covering every facet of commercial and residential plumbing … kitchen/bath trends, water heaters, pumps, boilers, valves, backflow, piping, DWV and more!

Featured columnist: Fred Bretzke
Fred’s hands-on field experience and passion for new technology have served him well in the role of pipe trades instructor with Calgary’s SAIT Polytechnic. He was the 2020-2021 Innovation of The Year Award Winner: SAIT for digitizing the project-based learning approach that apprenticeship training is known for. He is credited with positively impacting student comprehension and bringing apprenticeship training into the 21st century.

Special Issues of Note:

Jan/Feb: Control valves and fittings
March/April: MCEE Show Guide Edition
Sept/Oct: CIPHEX West Show Guide Edition
Nov/Dec: Trends in commercial plumbing

HVAC:

HVAC is a major part of every edition of Mechanical Business. In fact, 85% of our readers are active in commercial and/or residential HVAC. Our editorial covers an array of focused articles, including timely coverage of heat pumps, furnaces, air conditioning, IAQ, HRVs/ERVs, chillers, geothermal, venting, controls, diagnostics, humidification and more!

Featured columnist: Gord Cooke, P.Eng.
Considered Canada’s premier expert in the field, Gord is an educator, industry consultant and speaker. He takes the building science issues he encounters and presents them in an easily understood and practical real-world manner. Gord has particular expertise in applied building science including hybrid heat pump systems, energy efficiency, innovative HVAC systems, ventilation and IAQ.

Special Issues of Note:

March/April: MCEE Show Guide Edition
May/June: The Cooling Report
Sept/Oct: The Fall Heating Report + CIPHEX West Show Guide Edition
Nov/Dec: Building Controls

Hydronics:

Hydronics is a specialty with Mechanical Business. World class writers, including the wit and knowledge of the likes of Dan Holohan and Ray Wohlfarth, have graced our pages, making Mechanical Business the “go to” magazine of choice for hydronic enthusiasts. Watch for features on boilers, circulators, tubing, manifolds, snowmelt, controls, heat pumps and more!

Featured columnist: Bob “Hot Rod” Rohr
Recently recognized with the 2020-2022 Carlson-Holohan Industry Award of Excellence, Bob (“Hot Rod”) combines his expertise and quick wit in engaging and informative writing. He shares his 35+ years experience as a plumbing, radiant heat and renewable energy contractor. With a special interest in creative solutions to hydronic applications and design, Bob is a well-known and respected trainer.

Special Issues of Note:

Jan/Feb: Wet Heat #1: MB’s special impact hydronic supplement
March/April: MCEE Show Guide Edition
July/Aug: Wet Heat #2: Who doesn’t love second helpings?
Sept/Oct: The Fall Heating Report + CIPHEX West Show Guide Edition

Refrigeration:

The world of refrigeration speaks its own language – a language that Mechanical Business knows and fosters. Every issue features columnists who are the best and brightest in the Canadian marketplace. Look for comprehensive technical features on refrigerants, compressors, controls, efficiency, supermarkets, food processing, cold storage and more!

Featured columnist: Phil Boudreau
Phil has more than 30 years experience in the refrigeration industry where he has provided sales, training and technical support for contractors, manufacturers, engineers and wholesalers. He specializes in the field of halocarbon, ammonia and CO2 refrigeration components and systems. Phil’s wealth of technical knowledge, combined with his teaching experience at Humber College, make his columns a must read for refrigeration professionals.

Special Issues of Note:

Jan/Feb: Refrigeration Health & Safety
March/April: MCEE Show Guide Edition
May/June: The Cooling Issue
July/Aug: Refrigerant Update Report

Business:

Mechanical Business readers are the successful owners and managers of contracting businesses. But their path to success came through trade schools, not business schools. As such, the ‘soft’ skills of running a mechanical business – things like marketing, HR, accounting, benefits, finance and management – often aren’t second nature to them. Our editorial is helping change that.

Featured columnist: Doug MacMillan
When Doug founded The Letter M Marketing, a boutique MARCOM company in Ontario, the bedrock of his business was in the plumbing/hydronic and HVAC sectors. His understanding of the challenges of marketing technical products and services to consumers and the solutions he offers make Doug a reader favorite.

2023 NET RATES

Page
1/2 Page Island
1/2 Page Hor/Vert
1/3 Page
1/4 Page
Marketplace Ads

1x
Page: $5,745
1/2 Page Island:$4,600
1/2 Page Hor/Vert:$4,195
1/3 Page:$3,335
1/4 Page (net):$2,425
Marketplace Ads:$920

3x
Page: $5,625
1/2 Page Island: $4,510
1/2 Page Hor/Vert: $4,115
1/3 Page: $3,270
1/4 Page (net): $2,200
Marketplace Ads: $910

6x
Page: $5,460
1/2 Page Island: $4,350
1/2 Page Hor/Vert: $3,985
1/3 Page: $3,210
1/4 Page (net): $1,985
Marketplace Ads: $900

Rates are NET, full-colour. Rate card #15. Effective Nov. 1, 2022

CLOSING DATES & DEADLINES

Jan/Feb 2023

Closes: January 18
Material Due: January 25

Mar/Apr 2023

Closes: March 1
Material Due: March 8

May/June 2023

Closes: May 5
Material Due: May 12

Jul/Aug 2023

Closes: June 23
Material Due: June 29

Sept/Oct 2023

Closes: September 8
Material Due: September 15

Nov/Dec 2023

Closes: November 10
Material Due: November 17

PRINT SPECS

Cover Trim Size
8.125 x 10.875″

Live Area
7.875 x 10.625″

Full Bleed
8.375 x 11.125″

1/2 Island
4.5 x 7.5″

1/2 Horz.
7 x 4.875″

1/2 Vert.
3.375 x 10″

1/3 Vert.
2.125 x 10″

1/3 Horz.
7 x 3.25″

1/3 Square
4.5 x 4.875″

1/4 Page
3.375 x 4.875″

Marketplace Page
3.75 x 2.25″

Double Page Spread
16.25 x 10.875″ + .125″ bleed

Formats required

• Print-optimized PDF
• Adobe Illustrator CC (Mac)
• Adobe Photoshop CC (Mac)
• Adobe InDesign CC (Mac)

Uploading to FTP

http://digital.fourteenorange.com
Username: mechgroup
Password: matheson

Production Manager – Caroline Bexfield

Tel: 647-217-2076 [email protected]

Artwork requirements

• Fonts supplied or embedded in the PDF file
• All images must be supplied or embedded in
the PDF file and meet print specifications
(CMYK, 300dpi)
• CMYK or grayscale
• A low-res pdf proof of your ad
• Send to [email protected]

Digital Audience

OVER 40,000
Page Views

Click Thru: 5%+


Open Rate:
35% – 50%+

Subscribers:
18,000

OPENS:
OVER 1.5 million
in the past
year!

2023 DIGITAL MEDIA FILE

Custom eBlasts

Send your
message to
18,000+
subscribers.

Open Rate:
35% – 50%+

ONE
message
per eBlast…

Book Today! Sold out for 4
consecutive
years

Starting at
$3,195

2023 DIGITAL MEDIA FILE

eNewsletters

TWOeditions per month

Sponsorship
includes:
Billboard banner+ top/bottom
banner.

Leading Open Rates

ONE
AD SPONSOR
per issue!

Reserve early!
Starting at
$3,995

Sponsored Word Ad:
Show off your new product,
service or event.

Text w/image: $1,395

2023 DIGITAL MEDIA FILE

InBox Postcards

Deployed
quarterly.

Only
12 postcardsper mailing.

Advertise newproducts &
services.

Deployed: March, June, September & November
Starting at $1,595

2023 DIGITAL MEDIA FILE

Mechanical Business Briefs

Business
articles for
business
owners!

Each
Brief is
a 3-minute
read.

ONE
sponser
per
deployment.

Sponsorship:

Your sponsorship includes a dominant Tower Ad that scrolls with the content, so it never leaves the viewer’s eyes.
A logoed acknowledgment of your sponsorship is also featured on the opening email page!

Starting at $3,495

2023 DIGITAL MEDIA FILE

Website Ads

Optimized
for mobile
viewing.

Exclusive
new product
section!

Dailynews feed.

Completedigital issuelibrary.

Website
ads available:

Banner:
$595/mo

Big Box Ad:
$595/mo

Exclusive Top Banner:
$1,495/mo

Pop-Up Banner:
$1,995/mo

2023 DIGITAL MEDIA FILE

Sponsored Content

Online:Technical
Insight Papers
$1,495 for
3-months.

Share:White Papers, Guides& more!

Sponser:MB’s PopularJobsite Jargon Contest!

Print: Sponsored ContentFeatured Articles!

TIPS: Technical Insight Papers
Let us share your white papers, installations guides, best practices and more! Just $1,495 per 3-consecutive month run.

2023 DIGITAL MEDIA FILE

Social Media

Canada’s Largest & Growing Daily!

Engagement metrics growing daily with increased impressions,
likes, shares and new followers!

Engagement metrics growing daily with increased impressions, likes,
shares and new followers!

2023 DIGITAL MEDIA FILE

Digital Specifications

eBlasts:

• HTML, PDF, JPEG friendly
• Width: 600 pixels
• Length: user determined (1200 pixels recommended)

InBox Postcard:

• 600 x 250 pixels
• One Link
If MB To Design:
• One Image + One Link
• 5 Word Headline + 50 Word Copy

Mechanical Business Briefs

• Tower Ad: 600 x 300
• Mobile Ad: 250 x 300 (will appear twice)
• Logo: 300 x 150

eNewsletter:

• Billboard Banner: 580 x 380
• Your Logo

eNews: Sponsored Word Ad:

• 50 words of copy (max.)
• Header (6 words max.)
• Hotlink
• Low-res image (if applicable)

Website Banners:

• In-Editorial banner: 728 x 90
• Big Box ad: 300 x 250
• Exclusive Top banner: 728 x 90
• Pop-Up banner: 900 x 150

CONTACTS

Kyle Badder

National Sales Manager
C: 416.735.1375
T: 905.465.2919 x2
[email protected]

Bruce Meacock

Publisher
C: 416.457.9563
T: 905.465.2919 x1
[email protected]

Kerry Turner

Editor
C: 416.435.1193
T: 905.465.2919 x3
[email protected]

Caroline Bexfield

Operations Manager
C: 647.217.2076
T: 905.465.2919 x4
[email protected]

Liz Mills

Controller
T: 905.465.2919
[email protected]

*All facts/figures quoted in this 2023 Media File are courtesy of the Publisher’s own data. Qualified recipient circulation totals and business/industry analysis figures quoted herein have been verified by the industry’s leading audit bureau, the Alliance for Audited Media.

2023 DIGITAL MEDIA FILE